At BRP, we believe there’s an opportunity for everyone in the powersports and marine communities to come together and rethink how we approach safety, riding etiquette, and the environment. We believe that when we empower all riders to ride responsibly—to look out for each other and safeguard our trails and playgrounds—we inspire an industry to welcome newcomers, build a more caring community and generate positive experiences.
Whether you ride on trails, roads, water or snow, BRP is committed to driving positive change. That’s why we’re making the Responsible Rider program a key part of our Corporate Social Responsibility initiative through action, education and community empowerment.
The Responsible Rider program is about being present when you ride. It’s about taking a moment to center yourself and be clear about where you’re going. It’s about giving all riders access to a positive riding experience.